ASO Manager


Tel Aviv District, Israel Remote

Full time

Jul 20

This job is no longer accepting applications.

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.Job Purpose

Zynga Israel is looking for an experienced App Store Optimizations Manager to join our ASO team. You will be part of a team that is responsible for growing the organic visibility of Zynga’s Apps globally within the different app stores.

You will be working on strategizing and executing ASO-related tasks, including but not limited to lead storefront metadata optimization strategies, managing & executing creative testing, storefront assets for releases as well as keeping track of release schedules and game KPIs.

You will be joining a team of talented individuals that are all committed to success and will be reporting to the ASO Director.

Key Roles & Responsibilities

  • Identify opportunities and strategize plans to grow our games organically on both App Store and Google Play Store through ASO
  • Conduct localized keyword research and competitive analysis
  • Track, analyze, research, and optimize keywords and rankings for our games, as well as conduct competitive analysis
  • Own the creative process for optimizing and testing store graphic assets to increase app pages conversion
  • Create coherent content and creative briefs based on your research to guide the content and art teams
  • Work closely with the games’ product marketing teams to communicate the ASO strategy
  • Keep track of version releases for our games and make sure our ASO updates are accurately implemented into the stores
  • Monitor the games’ KPIs that are influencing organic growth

Required Skills & Experience

  • Proven ASO experience
  • Analytical mind with the ability to spot patterns and trends
  • Creative thinker, someone who can communicate and guide designers and copywriters
  • Strong background in Excel, statistical knowledge is appreciated
  • Fluent in English, both verbal and written, is a must
  • Ability to work with precision in a deadline-driven environment
  • Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs in multiple geographies
  • Must have good judgment and ability to work independently with little to no supervision
  • Outstanding communication skills – both written and spoken

Desirable Skills & Experience

  • ASO experience for mobile games
  • Internationalization/Localization experience 

What we offer:

  • Competitive salary, discretionary annual bonus scheme and Zynga stock allocation allowance
  • Private comprehensive medical and life insurance
  • Advanced study fund contributions
  • Virtual mental health and neurodiversity support programs
  • Family planning support program
  • Paid vacation and sick leave
  • Paid maternity and parental leave

Zynga is an equal opportunity employer. We are proud of our diverse community; we do not discriminate on the basis of race, sex, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates, players, employees, and partners from all backgrounds. Join us!

Zynga will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

Zynga is committed to providing reasonable accommodation to applicants with disabilities. If you need an accommodation during the interview process, please let us know.

Hiring Update: The safety of our candidates and team members is our top priority. During the COVID-19 pandemic, our workforce transitioned to working from home, with all interviewing and onboarding being conducted virtually until further notice.

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