Director of Marketing EMEA

DoubleVerify

London, England, United Kingdom

Full time

Sep 23

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize

return on their digital advertising investments – globally.

What you’ll do

The Marketing Director is responsible for overseeing marketing efforts in the EMEA, in coordination with the US-based corporate marketing team and regional sales leadership. The marketing director will work with DoubleVerify marketing, sales and product team to develop

and execute marketing programs that raise awareness for the DV brand, support client communications and outreach efforts, assist with regional sales collateral development and facilitate lead generation and nurturing.

Create a region-specific marketing strategy and plan that will establish the DV brand and ensure we stand out against competitors

Conduct a competitive review for the region, including a SWOT analysis

Understand current sales strategy, regional growth goals and priorities

Review US marketing, content and product marketing strategy and develop an approach to localization

Document goals specific to the region that align with sales and corporate marketing objectives

Collaborate with SVP of Marketing to develop a regional, cross channel marketing plan

with specific KPIs for the region, including things like:

Event volume, attendance and follow-up

Press and media coverage

Growth of key social media channels in the market

Development and use of sales collateral

Development and use of content/research/sales enablement materials

In collaboration with marketing ops, track KPIs and make adjustments based on learnings

Execute cross-channel marketing programs, including:

Localization (including coordination of translation, when/as needed) of existing content, sales and marketing materials

Identify new content and/or research needed to support regional marketing efforts

In conjunction with sales and other regional marketing leads, identify appropriate events,

negotiate with event sponsors and coordinate involvement at events, including:

Speaker identification

Materials development/ordering

Content for events

Event promotion and follow-up

KPI tracking

Oversee local PR resources for distribution of press releases and to help coordinate media outreach

Localizing key social media assets

Track and report on program success

Collaborate with marketing ops to understand current measurement efforts

Develop KPIs for each channel

Track and report on program success against KPIs

Make recommendations for adjustments to programs

Who you are

Bachelor’s Degree from an accredited university in marketing and/or communications; Master’s Degree a plus

Experience in marketing preferably at an ad tech, agency or media company

Experience having developed and executed regional marketing strategies, especially UK-based

Comfortable executing alone or as part of a team

Strong organizational skills – ability to manage multiple projects simultaneously

Ability to develop strong relationships with management and teams

Excellent writing skills including presentation development

Strong interpersonal skills - with internal and external clients

Knowledge of media marketing, the sales process and media in general

Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies

Experience with Salesforce, Marketo, HootSuite a plus

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