Senior User Acquisition Manager


Tel Aviv-Yafo, Tel Aviv District, Israel

Full time

Sep 23

The User Acquisition team at Zynga is looking for an experienced and accomplished Senior User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. You will be responsible for helping the team identify and develop mobile acquisition strategies and the best-performing marketing channels for reaching potential users. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets.

Main Responsibilities:

  • Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
  • Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Drive innovation on game division level investments
  • Conduct industry research and present actionable findings
  • Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance


  • 4-6 years experience in media buying for mobile app products (leveraging Ad Networks and DSPs)
  • Demonstrated experience with campaign management on top ad networks/channels
  • Strong, problem solving, and critical-thinking skills, and experience working in a metrics-based environment
  • Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
  • Outstanding communication and client skills – both written and spoken – to work effectively with our studios
  • Outstanding ability to execute swiftly, with strong attention to detail 
  • Ability to manage multiple projects simultaneously within tight deadlines


  • Experience scaling games to top 100 grossing
  • Experience using Tableau and/or other data visualization platforms
  • Experience working at a mobile gaming or app company

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at to request an accommodation associated with your application for an open position.

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