Marketing Manager

Integral Ad Science

Singapore

Full time

Oct 22

This job is no longer accepting applications.

The APAC Marketing Manager is critical in delivering Marketing and Communication activities to increase the awareness and preference of the IAS brand among marketing leaders, agencies, publishers, partners and press.

The role will work closely with other marketing and communications team members in the region and globally to seamlessly communicate our product offering in the APAC region through tailored messaging. You will also be responsible for ensuring global consistency of brand experiences, while localising to your market. This is a core role to help educate the market and key influencers on how IAS technology is changing the way the advertising industry reaches consumers.

This person will help produce impactful marketing and communications plans for APAC, driving virtual, and when permitted, in person events, implementing social media and content creation to drive awareness and demand for IAS offerings.

What you will do:

  • Execute and continue to develop comprehensive strategic Integrated marketing and communication plans, and localize global strategies for the APAC market and in particular focussing on plans for Singapore, Indonesia, India, Japan and ANZ.
  • Localise messaging that differentiates IAS products with brands and agencies and play a central role from a storytelling standpoint
  • Collaborate with the global marketing and communication teams; maintaining an overall understanding of marketing and communication plans across the organization.
  • Partner closely with Sales to develop and create content for audiences, including events, webinars, collateral, blog posts and social media posting
  • Manage marketing budget for all APAC activities in conjunction with the APAC Marketing Director.
  • Ability to manage a full end to end integrated marketing campaign
  • Be accountable for measuring, evaluating, and reporting the APAC marketing results for all activity producing quarterly and annual reports.
  • Drive and manage online marketing and communications activities such as SEM and Paid Social
  • Collaborate with key stakeholders in the markets and push IAS to the next level in terms of branding and market education.
  • Manage content of IAS owned media/platforms/tools such as The IAS Website and IAS Insider blog.

 

Role Requirements:

  • 5+ years adtech or martech experience in B2B Marketing and Communications with a media agency, publisher organisation or brand.
  • A genuine interest and awareness of the ad verification industry.
  • Proven experience in delivering integrated marketing and communications campaigns, including virtual and in-person event management, content creation and social media execution.
  • Experience of the working with email marketing, webinar, website, social media systems and SEM e.g. Marketo, Sprout Social, Zoom, CMS, LinkedIn
  • Demonstrated experience in managing comprehensive strategic marketing activities to advance an organization’s awareness and demand for services
  • Demonstrated skill and comfort in proactively building relationships with internal sales and customer success teams.
  • Exceptional interpersonal skills and experience in partnering with diverse and remote teams
  • High attention to detail and proven delivery of quality work to budget and within the required project timeframe.
  • Excited to solve problems from start to finish: identify causes, recommend solution, and implement
  • Ability to work independently as well as part of a local, regional and global team.
  • Possess excellent written, interpersonal, presentation and organizational skills
  • Fluency in English is a must while Bahasa Indonesia would be desirable.
  • The diversity of the region will call for previous experience working with other APAC countries and in particular experience in managing campaigns in Singapore, Indonesia, India, Japan and ANZ.
  • The candidate should also have proven experience in demonstrating how they have pivoted their marketing plans due to the challenges in the last 18 months.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.

Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.

To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.

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