Planning and Strategy Manager


Mumbai, Maharashtra, India

Full time

Nov 10

AdColony is on a mission to make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers. We are the world’s premier mobile video ad network and an innovation leader in HD mobile video advertising. We care deeply about the way users encounter and interact with ads to help them find new apps that they will enjoy and connect with brands they value. We are always looking for more like-minded people to help us iterate, solve problems, and invent solutions.

Your Job Purpose

 As a Strategy Manager, you will be the leader of the entire pre-sales process and go-to-market strategy, working with sales managers (account executives) to respond to all RFPs & RFIs in an effective and timely manner. You will be the lead idea generator and POC for all top-level pitches and will orchestrate the entire process from start to finish. You will collaborate with various internal teams, including Ad Ops, Creative Services, Account Management, to deliver innovative proposals to some of the top brands and agencies across APAC. 


Your Tools

AdColony (part of the Digital Turbine Company) is the world’s largest mobile advertising platform and we've been powering the global mobile app economy since 2008. We are on a mission to make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers. We are passionate about helping brands connect with consumers at scale on the most important screen in their lives. 

 As our Strategy Manager superstar, you have the following tools at your immediate disposal:

·       Kantar – Target Group Index

·       Global Web Index

·       eMarketer

·       Shutter Stock

·       Adobe Design Suite

·       Microsoft Office Suite

·       Salesforce

·       Tableau

·       Survey Monkey

·       Google Surveys

Your Role

  • Work with sales managers to respond to all RFPs by creating effective and innovative media plans/proposals that meet client objectives, and coordinate the on-time delivery.
  • Create effective pitches/proposals that meet client objectives, and communicate the AdColony offerings and capabilities
  • Master the internal tools and dashboards to be on top of all products and capabilities of the company
  • Participate in the brainstorming of ideas for client RFPs, and coordinate communication between the sales managers, inventory management, sales marketing, and creative services to help determine feasibility.
  • Work with the Ad Ops team to understand inventory avails, pricing, and spending across markets to use in business reviews
  • Work with the Creative Services team to come up with innovative, interactive rich media End Card ideas.
  • Compile mobile video audience and advertising research to support proposals, which emphasize the value of AdColony’s media offerings in relation to campaign objectives and strategies.
  • Manage the cataloging of all proposals and manage sales exec and management access.
  • Input and track all current proposals/opportunities in the SalesForce CRM system and manage the company’s forecast reports as needed.

Your Competencies and Experience

  • You have at least three years of experience as a digital sales or media planner at a digital media company, publisher, or agency.
  • You possess a good understanding of technologies and technical aspects used in digital/mobile advertising and reporting, various targeting methodologies, as well as site- and third-party serving approaches.
  • You have a clear understanding of time sensitivity around due dates of proposals, with the ability to manage multiple requests and deadlines concurrently.
  • You have a solid knowledge of research tools used by media planners and buyers such as comScore, Nielsen, SensorTower, eMarketer, @Plan, AdRelevance.
  • Strong ability to tell a cohesive, engaging story in PPT, experience in Powerpoint or Apple’s Keynote program (Photoshop skills are a plus).
  • Good analytic skills, including a high level of comfort with Excel.
  • Ability to work independently, while being open to direction and guidance.

About AdColony

AdColony is one of the largest mobile advertising platforms in the world, with a reach of more than 1.5 billion monthly users globally. AdColony’s mission is to drive business outcomes that matter for advertisers and publishers using its best-in-class mobile technology, the highest-quality mobile ad experiences, and leveraging its curated reach. AdColony is known throughout the mobile industry for its unparalleled third-party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business, programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide.

AdColony is an equal opportunity employer and committed to building a diverse and inclusive team. We welcome people of different backgrounds, experiences, abilities, and perspectives!

Apply for this position Back to job

You must be logged in to to apply to this job.


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information


View resume