Mobile Game Data Analyst

Square Enix

London, England, United Kingdom

Full time

Nov 22


Joining a diverse and passionate team, this role offers a fantastic opportunity for career growth through working on some of the biggest IPs and introducing them to the mobile market. Analysing the data on a launched game gives the product manager, designers and producers a key understanding of who our audiences are, how they behave and how we can make our games better for them.

We need a collaborative candidate who is used to working with multiple stakeholders in a fast-paced environment, taking ownership of their remit and taking opportunities to fuse plans and teams together. Making critical decisions and researching unknowns is crucial.

Our team is still small but growing rapidly – this role would suit a candidate who enjoys improving processes, working collaboratively and developing strong connections with teammates. Our lean environment means we enjoy being transparent with each other, spending time playing games together and looking after one another

Key Deliverables

  • Work hand-in-hand with the Director of LiveOps and Product Manager and dive deep into game behaviour data to identify key opportunities for further game development (engagement, retention, monetization) and enhancement of our communications with players.
  • Work with the Game Teams providing insight into player behaviour using data collected from users and games to answer key business questions.
  • Perform hands-on research, data exploration and analysis to identify strategies to improve engagement, retention and monetization.
  • Focused on deepening our player understand to devise best-in-class solutions and delivering client-friendly insights to senior stakeholders.
  • Acting as the liaison between product, game developers and data engineers to ensure our data is precisely specified, understood and consistent.
  • Develop methodologies to improve the in-game customer experience such as predicting when users are likely to perform certain actions, churn or monetize.
  • Utilize analytical tools to gather, process and present meaningful insights and supporting evidence.
  • Desire to work across diverse data sources (spanning marketing campaign data, sales performance and in-game user behaviour) to shape our customer understanding and support development for Square Enix West’s Mobile digital future.
  • Ensure we continue to collect and document appropriate data
  • Together with technical teams, gather requirements to improve our existing in-game tracking infrastructure.
  • Define, follow, analyze and improve the business KPIs and provide reporting on an ongoing basis.
  • Identify opportunities and optimizations through in-depth data analysis.
  • Modelling the impact of game systems and player behaviour on monetization metrics.
  • Suggest data driven changes to game systems to drive desired player behaviour.
  • Use external data to build large-scale sentiment analysis models.
  • Create customer segments that inform the product teams to make the optimal decisions.
  • Build predictive models including, but not limited to, social behaviour, retention, monetization and anti-social behaviour.

Key Stakeholders

Product Management, Game Design, Engineering, Analytics.

Reports to

Director of LiveOps


Knowledge and Experience


  • Significant experience applying analytics to answer business questions and mine for insights that drive value in a mobile B2C business.
  • Prior experience in empirical analysis.
  • Strong undergraduate degree in a quantitative subject area (such as Statistics, Math, or Computer Science) from a leading university.
  • Wealth of practical experience working with data and are comfortable communicating valuable insights to an array of teams to influence decisions.


  • Data visualization experience.
  • Strong grasp of machine learning and data modelling techniques.
  • Experience with Atlassian products (Jira & Confluence).

Competencies, Skills and Attributes


  • Understanding of data collection and processing techniques.
  • Strong analytical skills in applied statistics or econometrics.
  • Proven track record of conceptualizing complex business problems and solving them with advanced statistical models and machine learning algorithms, as well as the ability to interpret results with confidence and drive through recommendations.
  • Solid experience and skills in data analysis, data mining or implementing data science models with SQL, Python, R or similar.
  • A passion for turning data into actionable insights.
  • Excellent written and communication skills, experience presenting to business stakeholders.
  • You are fluent in written and spoken English.
  • Solid skills visualizing findings with a front-end visualization tool like Tableau, Looker or Chartio.
  • Creative and innovative, flexible and non-conformist, always looking for better ways to achieve our goals.
  • Fast learner and highly meticulous, bringing value to any conversation you are involved.
  • Pragmatic, knowing how to balance short term and long-term deliverables managing expectations as needed.
  • Team player, establishing effective relationships to work with others for the win.
  • Able to operate sensitively in multi-cultural environments and build effective working relationships.


  • Practical experience in relevant machine learning and data modelling techniques used in supervised problems such as decision trees, Random Forests, gradient boosted machines, linear/logistic regression, deep learning or unsupervised problems such as clustering and dimensionality reduction.


  • Real passion and interest in mobile games and data analytics.
  • You love to tell stories with data and generate meaningful insights.
  • Ability to work under pressure and to deadlines.
  • Understanding of key challenges in our industry.
  • Passion for the video game industry

Please note that Square Enix does not accept speculative candidate submissions from recruitment agencies.

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.

[Square Enix are committed to keeping our employees safe. We are listening closely to government guidelines, and this role will be based remotely until the company sees fit to return to the office. This role will be based in our Blackfriars Studio in London, upon return.]

Apply for this job

Apply for this position Back to job

You must be logged in to to apply to this job.


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information


View resume