Retargeting Manager

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel

Full time

Nov 20

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day. We’re looking for a highly skilled & experienced Senior Retargeting manager that will be responsible for returning in & maintain high-quality users to our free to play games through various channels.

The Retargeting manager within SciPlay’s Growth division will lead, manage and optimize the retargeting activity + different projects while working with key ad platform partners such as Facebook, Snapchat, DSP’s & other media buying channels.

KEY RESPONSIBILITIES

  • Lead all retargeting activities across all platforms for Sciplay’s portfolio of games to achieve volume, quality and ROI goals
  • Analyze performance of retargeting campaigns working with large volumes of data to optimize according to the company, team and personal KPIs
  • Collaborate with product, CRM and monetization teams
  • Work closely with the Art team to devise new ideas and tests for Ads & with the marketing analytics team on designing dashboards, conducting uplift tests etc.
  • Manage fast paced and dynamic projects in a highly organized manner.
  • Identify new partners, platforms and optimization opportunities to drive campaign performance

REQUIREMENTS

  • At least 2 years of experience in running app campaigns on Facebook Mobile and other media buying channels (free to play mobile gaming advantage)
  • Experience in managing retargeting activity – Advantage
  • Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices
  • Exceptional analytical skills and attention to details, with the ability to clearly communicate results and to define next steps
  • Ability to work independently or with a team in a fast-paced and dynamic environment
  • Ability to take on multiple projects at the same time
  • Fluent English - verbal and written


Apply for this position Back to job

You must be logged in to to apply to this job.

Apply

Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information

Profile

View resume

Details

{{notification.msg}}