Brand Lead - Global Marketing, League of Legends

Riot Games

Los Angeles, CA, USA

Full time

Nov 22

As Marketing Leads at Riot, we use our acumen for brand strategy and management to define, articulate and inspire others with a clear vision for products/experiences; influencing teams towards a unified vision and objective. We use our experience in leadership and mentorship to provide growth to our teams, and we work collaboratively from individual contributors to leadership across departments and teams.

As the Brand Lead for League of Legends, you will be responsible for capturing the imagination of our global audience and bringing a next generation of players to the game. You'll lead a diverse team (Brand, Creative, Comms, Insights and Production) that develops the strategic vision for each League product release or moment, designs incredible player experiences, and powers a global Publishing network to authentically connect with our players around the world. In turn, you'll work with League product managers to set a unified vision for Product and Marketing integration - all aimed towards a seamless, outstanding experience for players that achieves our goals. You will report to the Marketing Director.



  • Develop the product marketing strategy (including vision, goals, roadmap, and prioritization) for League of Legends (PC).
  • Provide marketing insight and guidance to Product teams, advocating for the results of publishing activity and contributing positively to team culture.
  • Ensure that all marketing programs are aligned with the business goals, target audience and core brand strategy for League.
  • Drive successful execution of campaign and initiative development within the team - producing outstanding creative experiences that raise the bar for marketing across the industry.
  • Partner with our insights team to develop measurement goals for all of our marketing efforts, guide marketing research and enhancing the team's collective knowledge of our future audience and landscape.
  • Act as the essential liaison between the League of Legends product team and Riot's and worldwide publishing organization - promoting successful outcomes through close collaboration and partnership.

Required Qualifications:

  • 10+ years of marketing experience
  • 2+ years of management experience
  • Demonstrated expertise in campaign planning, development and successful execution
  • Experience both driving business results and impacting brand resonance.
  • Intimate knowledge of the ever-evolving global games marketing landscape, current competition, innovations and trends and how they impact our business

Desired Qualifications:

  • Experience working on cultural brands that serve passionate audiences
  • Experience working on products at all stages of development
  • Experience facilitating and working with creative professionals
  • Organizational management skills
  • History of working with outside agencies and vendors to execute programs.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Our Perks:

Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.

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