User Acquisition Manager

Playtika

Herzliya, Tel Aviv District, Israel

Full time

Nov 17

Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

We are looking for a User Acquisition Manager to join our team and take part in delivering enjoyable experiences for Playtika’s existing players across the globe throughout our network of games.

You will be joining an innovative team, work in a dynamic environment and be the focal point for all retargeting activity channels.

Responsibilities:

  • Hands-on management of large-scale campaigns for a variety of games (Casual & Social Casino) to engage existing & churned users
  • Manage and develop relationships with different marketing channels (Facebook/Google/Media etc)
  • Identify different user segments and match relevant messaging & creative
  • Work closely with the monetization team and understand in-game activities and features
  • Analyze and understand the measurement of the retargeting activity
  • Conduct various tests to improve the profitability 

Requirements:

  • Sharp-minded and “out of the box” thinker with a positive "can-do" attitude and a passion for both marketing and analytics.
  • Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them
  • Proficient with Excel - a must
  • Prior experience in online marketing as a User Acquisition Manager/Media Buyer or Retention manager
  • Initiative & leadership capabilities  
  • Fluent English – a must
  • BA in Economics/Business Management/Marketing – an advantage
  • Gaming and/or online marketing enthusiast - an advantage


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