Monetization Manager


Herzliya, Tel Aviv District, Israel

Full time

Nov 16

Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnitsa.

Playtika is looking for you to be our next Monetization Manager master mind to join our incredible monetization team!

The Monetization Manager is responsible for managing all the players that have ever joined our games across different segments according to their motivation and behaviors.

Developing a quarterly and monthly plan aligned with the strategy that leverages all product features and marketing tools in addition to coming up with exciting new innovative ideas and communicating it to millions of players.


You will own Revenue and DAU KPIs and will plan and execute monetization strategies that will motivate and encourage the players to stay, play and pay aligned with the retention monetization KPIs targets.

You will develop daily promotional plans and be in charge of its implementation through the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring its results and reacting accordingly and analyzing it, all while working closely with the creative team, operations team, product owners and BA team.


  • 2+ years of experience as Marketing Manager, CRM, Brand Manager, Trade Marketing, Ecommerce Manager (in the online industry- an advantage) 
  • Analytical work experience – a big advantage
  • Structural approach to data with strong quantitative and qualitative analysis skills
  • Advanced Excel, Tableau, preferably Vertica knowledge – strong advantage
  • Methodological approach for data together with the ability to present the data clearly and efficiently to support business decisions
  • Strong English written/ verbal communication skills
  • A people person, positive, initiator, curious, independent, and a quick learner
  • Personal gaming background – an advantage  

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