Mobile UA manager - ASIA

Plarium

Herzliya, Tel Aviv District, Israel

Full time

Nov 16

Come join Plarium’s awesome marketing department. Plarium is dedicated to creating the best mobile and PC gaming experiences for our ever-increasing 290 million gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, we have grown over the years to be leaders in high-quality games played by an ever-growing community of gamers around the world.

2021 is set to be our most exciting year yet - we have a variety of new games & projects in the pipeline - as such, the mobile UA team is expanding, and is now in search of an experienced marketer to support in leading strategic growth on the mobile UA team. If you love innovation, creativity, data & technology, then this could be the right position to take you to the next stage of your career!

Responsibilities:

  • Manage a variety of different UA channels in the Asian market (including Facebook, Google, local agencies), ownership over specific activities
  • Develop a strong understanding of the gaming industry in the Asian market, competition and marketing ecosystem
  • Collaborate with ad-mon, product, analyst, research, studio & creative teams regularly on exciting, industry-first projects
  • Research and initiate growth and innovation of various activities
  • Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality and ROI
  • Data-centric role, where analytics form the foundation for strategy, optimization, goal setting
  • Sharing feedback with design teams to drive strategy into the creative development of ads, brainstorming for new creative concepts etc.
  • Develop new insights and process improvements for UA, analysis, and internal work-flows

What we expect:

  • 1+ years mobile performance marketing experience- must
  • Experience driving growth to mobile games through paid UA channels, experience with Google and FB – an advantage
  • Deep understanding of the mobile ecosystem, Ad networks, exchanges, PPC platforms, preload, CPE/Offerwall including tracking tools, attribution, technical integrations
  • Exceptional analytical skills and experience working in a metrics-driven environment - must
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarize large data sets into clear visuals
  • Excellent communication skills in English, both verbal and written - must, Asian languages – an advantage
  • Exceptional Business Development skills, high emotional intelligence in order to develop close collaboration with internal stakeholders as well as external partners
  • Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
  • Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games – big advantage
  • Interest in the Asian market and specifics

Desired:

High level of English

What we offer our Employees:

• A professional team of experts that know how to have fun while supporting and collaborating with each other • An investment into your personal career development. We provide structure to ensure you develop the skills that are important to you through coaching, courses & workshops • Tokens for courses to develop your chosen/preferred professional skills • An environment that enables you to contribute to the growth of one of the most successful game companies in the world • Competitive compensation and a well-balanced work-life structure • The art to creative thinking, presentation and negotiation skills • Resources at your fingertips to push yours and your teams development • Private health insurance, discounted gym memberships, as well as weekly wellness sessions (Yoga, running club etc. , lectures - provided in accordance with safety and health regulations)

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