Head of Advertising Insights


New York, NY, USA

Full time

Nov 17

Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard and King.

The initial goal of this thriving start- up effort has been to create premium, innovative advertising experiences for world- class casual mobile games like King’s Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like esports. This is a really exciting time to join this growing business.

Your role within Activision Blizzard Media

You will be responsible for managing a team focused on delivering advertising- related insights, including thought leadership research, vertical narratives, and user insights. Working closely with our clients, sales team, and the game studios, you will build and execute end- to- end research plans that leverage a variety of quantitative and qualitative methodologies, as well as syndicated and first- party data.

  • This role will work alongside the Head of Research & Insights and the rest of the Marketing, Measurement, & Insights (MMI) team to carry out the roadmap for quantitative research related to ad effectiveness & user experience at ABM
  • Manage a high- performing team of research professionals skilled in quant and qual methodologies
  • Working closely with our partners in sales and marketing, develop and execute research agendas aimed at delivering high- quality insights to our clients that demonstrate the efficacy of our platforms
  • Develop research narratives that can be leveraged by our sellers in the marketplace, such as vertically- driven insights, audience profiles, etc.
  • Partnering with our marketing and comms teams, publish and present thought leadership research to industry leaders, publications, and conferences
  • Help design and execute research plans to assess the impact of advertising products on our platform as well as understand insights about our audience
  • Work directly with our game studios to help them understand and optimize the ad experience within each of their games
  • Partner closely with our research departments to present a holistic view of the player experience, with a focus on sentiment towards advertising
  • Lead research to determine how to develop new ad experiences with both current and new titles

Skills to create this

  • BA/BS in quantitative social sciences, statistics, or marketing. MA/MS/PhD in a quantitative discipline a plus.
  • 10+ years of experience in consumer insights, advertising research, UX research or a related field.
  • At least 3 years of experience directly managing research professionals/teams.
  • Experience in survey design and various quantitative methodologies.
  • Experience in executing research plans from survey design to presentation.
  • Strong presentation skills for internal stakeholders, with a focus on explaining both the methodology and insights derived from your research.
  • Strong analytical, organizational, and communication skills.
  • Knowledge of analytics and inferential statistics.
  • Strong organization and project management skills.
  • Willingness to learn SQL and Google BigQuery (previous knowledge a plus).
  • Interest in gaming across a variety of platforms (mobile, console, PC, etc.) preferred.

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 255 million monthly active users as of Q2 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

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