Product Marketing Manager, Social & Esports


Mexico City, Mexico

Full time

Marketing / PR / Writing & Journalism

Jun 13

Job Description:

Job Title: Product Marketing Manager, Social & Esports

Reporting To: Regional Lead

Department: Activision Mobile Marketing

Location: Mexico City, Mexico

Your Platform

Welcome to Activision Mobile. We’re a new in-house studio, dedicated to developing the best AAA mobile games in the world. Our first project is the AAA mobile hit Call of Duty: Mobile, which is on track to generate over $1 billion in consumer spending in 2021. We are looking for great talent from mobile, console and PC backgrounds who are passionate about their work and share our belief in what AAA experiences on mobile can and should be. We’re incredibly excited to build out our teams and get to work, and invite you to join us in making something special.

We’re currently driving the next era for our company and community by crafting outstanding experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Do you have a passion for product marketing and making an impact on varying initiatives for a high revenue generating AAA Games Studio?

Join us, make history. To learn more, check us out at or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission

We are seeking a Product Marketing Manager focused on digital marketing and esports to drive and implement CODMobile Mexico Social Media, Community & Esports Product Strategy. You understand our players and their needs to connect to the brand in and out of game. You are a born storyteller that lives and breathes product. You are a stellar communicator and use data to drive strategic planning. You understand conversation triggers and are able to generate a digital brand footprint. You are a standout colleague who can easily balance structure with dynamic environments. You will understand where the local market is headed and the needs of our players to focus our products on the areas of the greatest impact. You are also responsible for launching these products to brands to allow them to connect in meaningful ways with their consumers and to our game studios to allow them to thoroughly engage our players.


  • Draft and incorporate the Social Media, Community & Esports plan to drive and grow player engagement, support the CODM Mexico efforts with a resonant and authentic local flavor that will fuel meaningful conversations and build on player trust
  • Drive the creative development of regional marketing assets to support and augment global campaigns with a hyperlocal focus.
  • Identify, onboard and manage local vendors who can partner with us to deliver the most resonant campaigns to local players and viewers.
  • Manage product updates via on community updates, such as on Discord
  • Create and run community giveaways, and other engagement efforts on social platforms
  • Engage with players on various social media platforms or app stores through comments
  • Work closely with Mobile esports to team to support global esports initiatives in region
  • Identify, strategize, and executive region specific cash cup tournaments to grow player engagement in game and drive product marketing messaging
  • Manage expectations and results deliverables.
  • Coordinate and work closely with cross-functional teams to deliver world-class product marketing communications to players.
  • Research and monitor competitive social media, community & esports ecosystem and talent.
  • Produce and manage the execution of the regional chapters of globally driven events with a focus on crafting a regional experience for players.
  • Develop, produce and manage the execution of local events.

Player Profile

Minimum Requirements:

  • 5+ years of experience in product marketing or product management
  • Experience in developing, managing, and implementing mobile marketing strategy
  • Experience in Esports marketing, product marketing, creative, digital content strategy
  • Experience in YouTube, Facebook, Twitch and overall Social Media Strategy
  • Analytic and data driven
  • Strong PowerPoint and Google Slides experience
  • Ability to manage multiple projects at once
  • Strong teammate, with strong verbal and communication skills.
  • Self-starter and motivated to work within a fast-paced environment.
  • Building programs that map to business goals, demonstrate audience insights and showcase creative excellence
  • Working with agencies and contractors, ensuring quality of output and clarity of roles and responsibilities
  • Ability to work in self-directed, fast-paced
  • Building relationships and managing talent, influencers and content creators
  • Passion for mobile gaming
  • BA/BS degree from top-tier school

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

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