Sr. Content Marketing Specialist, Publisher & Platform

DoubleVerify

San Diego, CA, USA

Full time

Marketing / PR / Writing & Journalism

Jun 15

Who we are

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad marketplaces. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

What you’ll do 

As a Content Specialist at DoubleVerify you can look forward to working cross functionally with the marketing department interfacing with marketing, product marketing, and design. This is a critical role that directly influences our brand voice, product messaging, and externally-facing communications. You will develop creative copy for a variety of marketing and advertising campaigns; conduct research to support new initiatives; collaborate with other teams to produce content for events, sales support, and more. 

  • Responsible for creating and writing content for a variety of marketing programs and communications including blog posts, case studies, guides, sales enablement collateral, emails, white papers, and website content
  • Ensure that messages are supportive of and consistent with marketing strategies
  • Meet regularly with the creative and marketing teams to define content roadmap and goals
  • Stay up to date with and research industry trends to inform content development
  • Collaborate with marketing and design to plan and develop site content
  • Optimize web content using data and effective SEO tactics
  • Proofread and edit content as needed before publishing
  • Work with the marketing team to create audience-specific content that supports marketing goals 
  • Collaborate with the marketing team to analyze content performance
  • Use data to iterate, improve, and maximize results

Who you are

  • Bachelor’s Degree in a related field
  • 3+ years of experience in a marketing role
  • 3+ years of experience writing results-driven copy
  • An understanding of the digital advertising industry and related technologies
  • Knowledge of B2B content marketing, trends, and best practices
  • Excellent verbal and written communication skills
  • Must be able to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
  • Knowledge of Microsoft Suite programs (Publisher, Word, Excel, Outlook, etc.) 
  • HTML and Wordpress experience a plus
  • Knowledge of SEO best practices a plus


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