Vice President, Product Marketing

Integral Ad Science

New York, NY, USA Remote

Full time

Marketing / PR / Writing & Journalism

Jul 14

ntegral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.

Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

If you are excited by technology that has the power to handle hundreds of thousands of transactions per second; collect tens of billions of events each day; and evaluate thousands of data-points in real-time all while responding in just a few milliseconds, then IAS is the place for you!

Reporting to the CMO, this is an essential leadership role. The Vice President of Product Marketing will focus on building a best in class product marketing function, scaling product marketing and sales enablement thus accelerating and driving sales confidence and revenue upside. This individual will partner closely with Product, Marketing, Sales, Business Development, Finance, and Engineering leadership to align cross-functional teams around our global Go-to-Market strategy.

Responsibilities:

  • Develop and grow a global Product Marketing team focused on identifying the needs of brands, publishers, and platforms and translating those needs internally to ensure the success of solution placement and adoption
  • Translate the company’s business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture
  • Evolve the company’s narrative for businesses in partnership with leaders of all stakeholder teams and the CMO
  • Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
  • Partner with leaders across the business (e.g. sales, product, business development, sales operations, marketing operations, etc) to design a comprehensive go-to-market strategy and plan including positioning, launch strategy, PR, sales and partner materials
  • Create marketing programs across the portfolio to drive adoption of key solutions/capabilities and grow both revenue and value created for customers. Represent our full product suite and the business internally and externally
  • Manage the product launch process. Coordinate and partner with cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class products to the market
  • Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions or services)
  • Understand target buyer needs, market trends and the competitive landscape
  • Partner with Sales Enablement to develop comprehensive sales training materials
  • Oversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicable
  • Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns and sales enablement
  • Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities
  • Formalize processes, measurement tools and reporting structure to support the Product Marketing team’s goals
  • Conduct routine assessments of the organization’s go- to-market processes and address gaps in performance
  • Manage the hiring, development and retention of Product Marketing team talent globally

 Requirements:

  • 10-15 years of professional B2B experience, 5+ years motivating and leading diverse teams (preferably global)
  • 5+ years product marketing experience in ad tech, managing more than one product/business line, creating GTM strategies 
  • Demonstrated success influencing C-level executives and cross-functional leaders
  • Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy
  • Demonstrated skills in messaging and positioning offerings
  • Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
  • People management, including the ability to build and grow a team and work with diverse skill sets and backgrounds
  • Strong management skills, including the ability to prioritize multiple projects, programs and objectives
  • Ability to work in a cross- functional capacity within a dynamic, rapidly changing environment
  • Analytical, data driven decision-maker
  • Communicator with a keen ability to simplify complex concepts
  • Highly collaborative, able to work in a matrixed environment

IAS strives to maintain a COVID-free workplace and the health and safety of our employees is a priority. IAS implemented a policy that requires all employees (with limited exceptions) to be fully vaccinated and provide proof of vaccination prior to employment, to the fullest extent permitted by applicable law.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.

Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.

To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.

#LI-Hybrid

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