Sr. Manager, Consumer Insights

Big Fish Games

Oakland, NJ, USA

Full time

Apr 22

This job is no longer accepting applications.

Job Posting Title

Sr. Manager, Consumer Insights


Aristocrat Digital is looking for a passionate Lead Researcher to distill complex problems into insights that informs both the development of new games and the overall engagement of current games across the suite of Big Fish and Product Madness titles.

Reporting into the Senior Director of Consumer Insights, this role is global in scope (supporting the Big Fish teams in Oakland & Seattle AND the Product Madness team in London!) and you’ll work directly with all the studios, Executives, Product Managers, Marketing & UA teams, as well as Business Performance & Operations and the wider Insights teams (our team as well as the Competitive Intelligence and Product Insights team).


  • Support the Insights team to develop, track, and present a holistic understanding of the various genre and audience opportunities among current & lapsed mobile gamers
  • Provide Satisfaction related insights (NPS, CSAT, key drivers) for top priority Big Fish & Product Madness games that will help increase engagement
  • Work closely with the Executive teams, internal & external game developers, as well as Product & Design teams to identify research topics and critical research questions, create detailed study plans and build a holistic research roadmap; communicate and refresh on a regular basis to ensure impact and relevancy
  • Drive impact, as measured by changes to the pipeline and development roadmap
  • Create a deep understanding and empathy across the entire organization for our current, lapsed and competitive gamers through primary research, behavioral analysis, and/or secondary research
  • Work with and learn from other members of the larger Insights team (the Consumer Insight team that includes this role as well as the Product Insights team and the Competitive Insights team)


  • 10+ years of experience with all forms of quantitative and qualitative marketing research, with very strong vendor relationships and diverse expertise around traditional and innovative methodologies.
  • Specifically focusing on segmentation, concept studies, in-depth interviews, NPS & Customer Satisfaction, conjoint analysis, max-diff analysis
  • A passion for gaming!  And if you work or worked in the mobile gaming space, that’s even better
  • Influential insights leader with experience managing multiple projects & the ability to look across studies to synthesize and point out common threads
  • Being comfortable with fast-paced, quick-turn product cycles while working and collaborating across multiple teams, functions and people (Product/Marketing/Design/Execs/Analytics/etc)
  • The ability to manage ambiguity, work autonomously, keep organized, and multitask in an agile environment
  • Excellent communication, presentation, interpersonal and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization
  • The ability to understand, analyze and interpret complicated data that includes attitudinal and behavioral

Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

Why Aristocrat?

  • World Leader in Gaming Entertainment
  • Robust benefits package
  • Global career opportunities
  • Our core values: All about the player, Talent Unleashed, Collective  Brilliance and Good Business, Good Citizen

Our Winning Ways

  • Unite - Come together as one team, with one vision
  • Develop - Empower, inspire and grow our people
  • Deliver - Execute with excellence, be accountable for results
  • Play - Be creative, celebrate success

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.


Oakland, CA, US

Job family

Big Fish Games

Contract Type


Time Type

Full time


Big Fish Games

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