Director, Campaign Strategy

The Trade Desk

London, England, United Kingdom

Full time

Marketing / PR / Writing & Journalism

Jan 12

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers – and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

The Director of Campaigns, EMEA will be a part of a small but growing team responsible for designing and executing 360 degree global marketing campaigns for TTD’s target audiences, priority markets, and key business initiatives. The ideal candidate has experience developing omnichannel marketing campaigns, building relationships with cross-functional stakeholders, and is a detail-orientated project manager.  

What you’ll do: 

  • In partnership with the Senior Director of Marketing, EMEA, support the planning, development, execution, optimization, and measurement of TTD’s global campaign initiatives 
  • Partner with EMEA marketing and business stakeholders to ideate campaign strategies and translate those strategies into campaign briefs  
  • Oversee the execution of 360 campaigns, ensuring alignment with key cross-functional stakeholders, such as digital marketing, communications, research & insights, editorial, sales, data partnerships, inventory partnerships, et. al. to ensure campaign tactics are executed on-time, on-budget, and meet program objectives  
  • Partner with TTD’s internal creative agency to produce innovative, inspiring campaign creative that differentiates our brand and products from competitors’ and delivers against campaign objectives 
  • Develop and drive cross-functional campaign project plans to ensure operational 

excellence and flawless campaign execution 

  • Partner with marketing analytics team to establish measurement frameworks, monitor campaign performance, and course correct as campaign execution unfolds 
  • Constantly strive to improve and streamline operational and communication processes among cross-functional campaign teams 
  • In collaboration with global marketing team members, contribute to the continued evolution of the campaign “playbook” to establish best practices for the planning and execution of TTD marketing campaigns 
  • Oversee campaign post-mortem process, ensuring learnings are captured and applied to future campaigns 

Who you are: 

  • Proven professional experience working in marketing at a brand or agency 
  • Experience driving the development of 360 degree, omnichannel marketing campaigns 
  • Experience with writing creative briefs and working with creative teams 
  • Excellent analytical, organizational, and time management skills 
  • Ability to think strategically while still being extremely detail-oriented 
  • Self-starter that is comfortable “working in the grey”, and building consensus among diverse stakeholders 
  • Ability to adapt to shifting priorities, requirements, and timelines by utilizing problem-solving skills 
  • Ability to work independently as well as collaboratively 
  • Proficiency in MS Office suite with an emphasis in Excel and PowerPoint. Experience with Asana and/or Smartsheet a plus.  
  • Excellent presentation, oral, and written business communication skills with various audiences and levels 
  • You are driven by strategic thinking and don’t shy away from building and improving 
  • You have a passion for advertising and are excited to build new processes, innovate, test & learn, and love to bring creative ideas to your work 

#LI-PR1

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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