Product Marketing Manager


New York, NY, USA

Full time

Marketing / PR / Writing & Journalism


May 4

Kargo unites the world's leading brands and premium publishers on mobile devices using innovative creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace. As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Kargo is over 500 employees strong across offices in New York City, Chicago, Austin, Dallas, Los Angeles, Sydney, Auckland, Ireland, and London. But we’re not stopping there, so stay tuned as we expand our map and our team.

For more information, visit Kargo at or follow Kargo on Instagram (@kargomobile), Twitter (@kargo) and LinkedIn (Kargo).

Title: Product Marketing Manager

Job Type: Full-time, Hybrid

Location: NYC

Salary Range: 90,000 - $115,000 OTE

Summary of Job's Purpose: 

As a Product Marketing Manager, you’ll be a key driver for communicating Kargo’s products features and benefits to the market. You’ll craft the messaging and positioning for new products through market research and through a key understanding of Kargo’s suite of customer facing initiatives.

The Position:

  • Spearhead post -product development marketing efforts, including acting as the voice of the consumer and a deep understanding of their needs and desires
  • Partner with sales and product teams to develop special product packaging including pricing models, key messages and value proposition
  • Work closely with research and sales to conduct market analysis and studies to obtain understanding of the competitive landscape and help establish product differentiators
  • Key member of the team, driving the execution of go-to-market strategies to help enable successful product launches
  • Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ad and data products
  • Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher, and Training
  • Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing maintenance
  • Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
  • Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle
  • Publish ongoing industry POV’s around relevant topics and products in digital advertising

The Requirements:

  • BA/BS degree or equivalent practical experience
  • 5+ years of professional experience in related field of product marketing, product management, or digital marketing experience preferably in a related industry
  • Experience in digital, video, or paid social 
  • Highly organized with attention to detail 
  • Proficient in Word, Excel and PowerPoint
  • Strong communication skills 
  • Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations.
  • Prefer working in a collaborative, cross-team capacity.  
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
  • Strong knowledge of digital advertising ecosystem including ad products, data, programmatic, Video, CTV and e-Commerce buying and self-service tools

The Perks: 

  • Flexible PTO + 10 sick days a year
  • Tuition reimbursement up to $1,000 a year
  • Monthly wellness benefit
  • Daily complimentary lunch when working in a Kargo office

The Recognition

Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements, including: 

  • B&T’s Best Media Platform (2021) 
  • Digiday Awards’ Media Award for Best Digital Product Innovation (2021) 
  • Martech Breakthrough Awards’ Content Management Innovation (2021) (2017)
  • Three MMA Smarties (2018) 
  • Adweek Innovative Mobile Ad Player (2017) 
  • Best Places to Work (2017)

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